In the realm of entrepreneurial endeavors, few platforms offer the spotlight and potential for growth quite like Shark Tank. Among the many innovative ventures showcased on the Indian version of the show, one particularly appetizing success story emerged – Let’s Try Foods. Founded in 2021 by the enterprising Kalra family, Let’s Try Foods made waves on Season 01, Episode 16 of Shark Tank India with their delectable offerings and wholesome approach to snacking.
The Birth of Let’s Try Foods
Nitin Kalra, along with his family members – Chitra Gupta, Neelam Kalra, and Geetanjali – embarked on a mission to revolutionize the snacking landscape. Their vision was simple yet profound: to create healthy, Indian-style snacks, or ‘namkeen’, using premium ingredients and traditional methods. Departing from the norm of using Palm oil, Let’s Try Foods opted for the healthier alternative of groundnut oil, with a steadfast commitment to excluding any artificial additives or preservatives.
From Humble Beginnings to Soaring Heights
During their captivating pitch on Shark Tank India, Let’s Try Foods showcased remarkable growth within a short span. Within the initial seven months of operation, their monthly sales skyrocketed from ₹50,000 to an impressive ₹16 lakhs. This meteoric rise underscored not only the market demand for their products but also the efficacy of their business model.
Here are the key details about their pitch on Shark Tank India:
| Business Name | Let’s Try Foods |
| Founders | Nitin Kalra, Chitra Gupta, Neelam Kalra, Geetanjali |
| Episode no. | Season 01 Episode 16 |
| Ask | ₹45 Lakhs for 2% equity |
| Accepted Offer | ₹45 Lakhs for 12% equity |
| Sharks | Anupam Mittal, Aman Gupta |
| Current Status | In-business |
Winning Over the Sharks
Despite facing initial skepticism from some of the Sharks, particularly regarding the health implications of fried snacks, Let’s Try Foods persevered. Anupam Mittal and Aman Gupta, recognizing the potential of the venture, extended a game-changing offer of ₹45 lakhs for a 12% equity stake. This strategic partnership promised to marry the expertise of the Sharks with the entrepreneurial zeal of the Kalra family, paving the way for future success.
The Kalra Family: Architects of Flavorful Innovation
Behind the scenes of Let’s Try Foods lies a tale of familial collaboration and culinary ingenuity. Nitin Kalra, armed with a wealth of experience garnered from esteemed FMCG companies, serves as the CEO and driving force behind the venture. Alongside him, Chitra Gupta lends her expertise in design to craft visually captivating packaging. Neelam Kalra oversees the intricate operations of the factory, ensuring seamless production. Not to be overlooked is Geetanjali, whose creative prowess and culinary expertise birthed the tantalizing snack formulas that captivate taste buds.
Post-Shark Tank Triumphs and Future Prospects
With the backing of Anupam Mittal and Aman Gupta, Let’s Try Foods is poised for exponential growth. Leveraging Aman’s marketing acumen and Anupam’s operational prowess, the venture is primed to expand its reach and solidify its position in the market. As they embark on this exciting journey, Let’s Try Foods remains steadfast in their commitment to delivering snacks that are not only delicious but also nourishing, staying true to their ethos of promoting healthy snacking habits.
A Taste of Success
Let’s Try Foods exemplifies the transformative power of innovation, determination, and a dash of flavor. From the hallowed halls of Shark Tank India to the hearts and pantries of consumers nationwide, their journey is a testament to the boundless possibilities that await those with a vision and the courage to pursue it. As they continue to tantalize taste buds and redefine the snacking landscape, Let’s Try Foods invites us all to embark on a flavorful adventure – one bite at a time.
In the dynamic world of entrepreneurship, Let’s Try Foods stands as a beacon of culinary excellence and entrepreneurial spirit, reminding us that with a pinch of creativity and a dollop of determination, success is always within reach.
